Lifeline

Lifeline wanted to try a new response to how people could contact them for help. There idea was to create a centre were people could text if they felt unsafe instead of calling. We came up with a campaign around the concept that you have time between texts to have space to think and to feel safe and know that there is somebody else to communicate with if you cant talk out loud.

Roll out
Campaign overarching idea | Animated Social media tiles | Posters | Advertisment