Generation Health Group

Generation is an organisation responsible for delivering a range of health services. We were engaged to reimagine the masterbrand and portfolio brands for Injury Treatment.

We started with a comprehensive brand strategy which established the positioning ‘see the whole’ and saw the organisation’s structure evolve through a complete brand overhaul. We started by renaming the organisation to Generation Health Group along with sub-brands; Activate, Optimise, Accumen and The Wellness Architects. The suite of brandmarks included a bright colour palette, striking imagery and modern execution.

Roll out
Naming | Brand strategy | Brand creation | Umbrella Company and four sub brands | Styleguide | Brand collatoral