Mastercard

Mastercard and Australia Post’s campaign to promote their new travel card. The idea was traveling to another country can feel scary, however when you have financial peace of mind in the knowledge your money is all in one place and your finances are under control, everything feels a little safer.

The creation of the imagery was a combination of stock imagery and 3D renders. The man hailing the taxi for example was made from eight different stock images all composited together by myself to create one seamless image.

The roll out of this campaign was extensive to include posters, billboards, video displays, in-store point of sale and well as animated HTML5 banners.

Roll out
Campaign Concept | Key visual creation | Extensive photoshop work | Posters | HTML5 Animated web banners | Video in-store posters | Point of sale